Case study · Banking
A digital bank branch built around its screens
For IndusInd Bank’s digital branch in Cyber City, Gurgaon, we designed a custom piece of furniture carrying eight iPads, alongside four vertical digital posters and two video walls at the entrance.
- Client
- IndusInd Bank Ltd.
- Location
- Cyber City, Gurgaon
- Year
- 2012
- Sector
- Digital Signage
In 2012 IndusInd Bank asked The IVY to design an installation for its digital branch in the centre of Cyber City, Gurgaon. It was the project that shaped how we approach every fixture since.
The brief
The branch was meant to showcase the bank’s digital services. The brief was an installation that felt as current as the technology inside it — and our starting question was simple: why hide state-of-the-art design when you could embrace it?
What we did
We designed a futuristic piece of furniture holding eight iPads for customers to use, and placed four large vertical screens as digital posters together with two video walls at the entrance of the branch.